ZoeEspinosa

I started at Facebook in 2017 as an event operations intern, placed there through Year Up after deciding I wanted into this industry and needing a way in. Daily A/V checks across four venues, then a weekly round of two hundred conference rooms, finding faults before anyone sat down in them. Most things broke the same way twice, so I wrote down what we did about it — those checklists became maintenance SOPs other facilities teams picked up, and taught me that the fix which scales is usually documentation, not heroics.

Apple took me from the infrastructure behind Apple Events to six years as the Tier 2/3 resource for a hundred-plus designer Motion Design studio. I only got good at it by learning the pipeline from the artists using it — they knew exactly where it hurt, I had the access to go fix it. Along the way I kept hitting problems that needed software rather than a settings change, so I taught myself to build it.

Now I’m at MrBeast: about a thousand people across six companies, executive A/V and livestreaming, and the real-time systems behind shoots that only happen once. I also run two small businesses of my own, which has mostly made me better at the day job by teaching me what it actually costs when something doesn’t work.