Nine years keeping high-stakes production alive — Facebook, then seven years at Apple, now MrBeast. I also build the software.
Two tracking platforms I designed, built and operated live. No second take, no rehearsal, no rollback.
Satellite GPS from Garmin inReach devices over the Iridium network, through a webhook pipeline into a Next.js/Redis app on Vercel — roughly 25 seconds end to end. Powered a live leaderboard scoring each team against its own scouted route, with snap-to-route positioning, off-course detection and producer-controlled scoring.
Watch it run →A mixed hardware fleet — 4G cellular trackers plus GPS ankle monitors — on contestants, pursuit teams and camera operators, reporting through a telematics pipeline into a Next.js/TypeScript app. Layered with geofence zones, stillness detection, and a one-second alarm path that turns a contestant's own phone into their siren.
Watch it run →A California-licensed painting corporation serving residential and commercial clients across 21 cities. I run the company and built its site — regional SEO pages, a lead funnel, and license verification surfaced on every page.
alphapaintingcorp.com →A bootstrapped plush toys and collectibles brand with no outside funding, run solo — product design, manufacturer sourcing, inventory forecasting, fulfillment, and marketing across Instagram, TikTok and paid social.
blackroseathletics.com →After the third build I stopped rewriting the same funnel and factored it apart — one shared base, each look reduced to a file of custom properties.
